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Cause and Effect

(May 17, 2004) - We received word that several people did not receive their Newsletters last week. It would be great to assure that it was all technical problems, however, it might have something to do with the fact that Carrie Baggs quit smoking last week and the office has not been the same since.

In any case, we wish Carrie the best and have listed some of last weeks articles below - just in case you did not see them.

Thank you for your support - enjoy!

  • Search Results - Ever since Yahoo took responsibility for executing its own search function (in anticipation of the Google IPO), search results have been in flux. Here are the (somewhat surprising) results of search queries against the keywords Career, Jobs and Employment.

    While Search Engine Placement has been dramatically overtaken by outright traffic acquisition and branding, (more)

  • 5 Years Ago - We live in a weird time. The Reuters story about yesterday's launch was headlined "CareerBuilder IPO Fails To Stun Investors." We, on the other hand, find lots to mine in the relative success of the IPO. At market close, CareerBuilder was trading at $16, much higher than we'd expected. The market analysts viewed CareerBuilder's performance with jaded eyes: (more)

  • Direct Employers - It's a pretty impressive list. 152 reasonably big name companies are a part of the Direct Employers consortium. It's a massive collection of the jobs available at the country's largest employers.

    From social software and alumni services to college recruiting and additional alumni tools, DirectEmployers offers a pretty impressive array of services.

    A series of creative alliances power this novel approach to recruitment advertising. (more)

  • The Ladders - Claiming a current subscriber roster of 75,000, The Ladders is trying hard to establish a radically different value proposition in the job board business. The brainchild of one of the latter heads of marketing at Hot Jobs, The Ladders proposes to serve as the data filtration function for job seekers in the over $100K group. At the least, it's the beginning of a good idea. (more)

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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
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