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It is better
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the web than
to be on and
not know why

John Sumser

Reality
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Search Results

(May 14, 2004) - Ever since Yahoo took responsibility for executing its own search function (in anticipation of the Google IPO), search results have been in flux. Here are the (somewhat surprising) results of search queries against the keywords Career, Jobs and Employment.

While Search Engine Placement has been dramatically overtaken by outright traffic acquisition and branding, it is terribly interesting to note that the Career and Employment searches returned few of the well known names. Our guess is that current branding strategies have not quite caught up with the changes in the search engines.

Sun Microsystems and Yahoo were the only employers to show up in the top ten.

 
Search: Career (46.5 Million Results)
Rank Google Yahoo
1 Career.com Careers.org
2 CareerBuilder CareerJournal
3 Employment Guide Quintessential Careers
4 CareerMagazine Environmental Careers Organization
5 Careers.org Careers OnLine
6 CareerKey Science Careers
7 Monster E Jobs
8 CareerSite Careers in Government
9 CareerJournal Environmental Career Center
10 True Careers Hospitality Careers Online
 
Search: Jobs (183 Million Results)
Rank Google Yahoo
1 Jobs.com Monster.com
2 Monster Yahoo! HotJobs
3 USAJOBS America's Job Bank
4 Jobs.NET CareerBuilder
5 Yahoo! HotJobs Jobs.com
6 CareerBuilder Jobs.net
7 Dice.com google web directory
8 NationJob Internet.com
9 The Guardian Jobs USAJOBS
10 OverseasJobs.com Jobs.ac.uk
 
Search: Employment (73.2 Million Results))
Rank Google Yahoo
1 EmploymentGuide.com EmploymentGuide.com
2 CareerOne.com.au Academic Employment Network
3 USAJOBS Career One
4 Careers at Yahoo! Equal Employment Opportunity Commission (EEOC)
5 Employment Spot.com Yahoo! HotJobs
6 US Equal Employment Opportunity Commission (EEOC) Sun Microsystems Employment
7 Employment Service Employment.com.au
8 The Riley Guide USAJOBS
9 Academic Employment Network Monster.com
10 seek.com.au Bureau of Labor Statistics
 

John Sumser


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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
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