IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card



Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Tell us at

Our Rate Card



Trends Reports



It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Click On Our Sponsors

Unicru III

(March 24, 2004) - As we mentioned in the first article, our initial reaction to Unicru was a nodding ho-hum. Kiosks in mass retailers seemed like a modest job for an unambitious company. Of course, we assumed, anyone could automate that process. It's so predictable.

Here we are, years later, munching a bit of crow pie. We lost sight of the simplest business idea. Never try to boil the ocean.

With a very focused set of market targets, Unicru has patiently and precisely released its offerings to "targeted vertical markets". In other words, they know what they are good at and only move with extreme caution into other areas. This allows the Unicru team (now nearing 200 people) to focus clearly on the leverage points of very similar hiring processes with very similar outcome objectives.

Beginning with retail, where hiring is very similar across large organizations, Unicru applied Total Quality and Six-Sigma principles to the hiring process. The focus allowed them to aggregate data on the outcomes of each hiring decision as they began to build databases of applicants, assessment results, performance outcomes and so on. The magic is that these various databases can be mined for the data that allows Unicru to help clients.

In retail, the desirable outcomes are obvious and routinely tracked at the employee, store, regional and corporate levels. Cash shortages, shrinkage, timeliness and efficiency are very often measured right at a cashier's workstation. Customer satisfaction data is routinely collected. Wiring these elements together with assessment, application evaluation and background checking info from the hiring process is a pretty straightforward exercise. The result is a "mine" of interesting data relationships.

You can actually "see" the impact of the hiring process on shrinkage, timeliness, efficiency and customer satisfaction.

Turnover and retention are critical issues in the retail industry. The trick, in many cases, is getting employees to stick around long enough to "repay" the investment required to get them onboard and up to speed. The Unicru solution provides a window and an analytic framework for quality improvements on this level. Tweaking the assessment results, the application requirements or increasing the quantity of applicants can help a client select people who are more likely to stay.

By choosing the right target markets, Unicru has built a successful franchise in areas that didn't require solving all recruiting problems for all people. Rather, they've taken clear, volume related problems and built a toolset that enables them to deliver value far beyond the typical administrative automation so commonly found in our industry. They have a roadmap for expansion that focuses on markets that are most likely to benefit form their approach. It is a carefully considered development strategy that is an industry "how to do it" benchmark. As a result of their approach, the company is tightly aligned to its goals and learning about the market is shared internally as a growth tool.

As you can see, we're fairly well impressed.

John Sumser

Complimentary HR white paper,
By Renowned HR Authority, Mel Kleiman

Download your copy of "Staffing for Productivity and Retention of Hourly Employees" now: http://www.deploy.com/offer/dm85.cfm

This paper addresses the economies of hiring hourly, non-exempt employees in service enterprises.

    PLUS! Win a FREE COPY of Mel Kleiman's latest book:
    "Hire Tough, Manage Easy: How to Find and Hire the Best Hourly Employees"

    Download today and you will automatically be entered to win a FREE COPY of "Hire Tough." In this book, Mr. Kleiman - one of the world's foremost HR experts - offers step-by-step systems and ideas for better recruiting, selecting and hiring hourly employees.
    Register online after downloading your copy of Mr.Kleiman's white paper.
Download your copy of "Staffing for Productivity and Retention of Hourly Employees" now: http://www.deploy.com/offer/dm85.cfm

Please Click On Our Sponsors

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

Electronic Recruiting News



         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email


  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics


  • BlogRoll


  • Unicru II
  • Unicru
  • More Job Creation III
  • More Job Creation II
  • More Job Creation
  • Small Is Beautiful
  • Twin Trends
  • Marketing To HR
  • Applicant
  • Job Creation Scenarios
  • 21st C. Job Creation I
  • The Jobs Problem
  • Demographics II
  • Demographics
  • Deploy
  • Marketing
  • Job Board Traffic
  • Who's On Top, Pop?
  • Outsourcing
  • Software - Solutions
  • Sayonara
  • ATS Market Basics


    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.