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ATS Market Basics IX (February 17, 2004) - So far, we've established a number of key dynamics in the Enterprise Sector of the ATS Market:
As long as the players continue to act as if ATS delivery was a simple software transaction, the market will remain chaotic and poised for consolidation. All of the players will continue to derive negative margins. Ultimately, we're talking about a far more complex and interesting business. Recruiting is the formal gateway to organizational membership. Ensuring that the business process delivers the right quality with the right orientation and necessary rights of passage involves transformation, reengineering as well as data entry and search capacity. Surprisingly, the actual Recruiting goals of the company regarding quality of hire, access to labor markets, internal development are rarely a part of the contract. By focusing on functionality and software reliability, vendors do their customers the disservice of pretending that its a simple transactional process. Recruiting is the lifeblood of a company's continued ability to compete and adapt. Soon, we'll see a courageous vendor or two who understand that the consistent failure of the ATS market has been to view itself as data rather than an improving quality process with measurable outcomes. That approach can be profitable for everyone who touches it. John Sumser Previous Articles on the ATS Market Basics Series:ATS Market Basics ATS Market Basics II ATS Market Basics III ATS Market Basics IV ATS Market Basics V ATS Market Basics VI ATS Market Basics VII ATS Market Basics VIII ATS Market Basics IX ATS Market Basics X ATS Market Basics XI ATS Market Basics XII ATS Market Basics XIII
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