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(December 30, 2003) - For about a year now, we've been reviewing the services of HRMarketer. For companies that sell to the Human Resources Department, there are very few 'must have' tools. If you want to be competitive, however, you must use HRMarketer.

Priced at roughly $250/month (annual subscription is $2,995), the service provides a full featured set of Public Relations tools including:

• Publication and Editorial Calendars from hundreds of HR related magazines and newsletters;
• Unlimited distribution capabilities for shipping email press releases to over 1,500 editors, writers and analysts
• Profiles of all National, Regional and local HR events including audience characteristics and fees;
• Profiles and list rental information for trade associations and professional organizations;
• An alert system that sends notifications about speaking opportunities;
• Customizable news feeds for tracking competitor moves;
• Various reporting and budgeting tools.

Essentially, HRMarketer covers all of those details you have to work so hard to get the research to people to develop. Next year, the service expands to include distribution of press releases to outlets like Google and Yahoo!

Basically, if you are spending funds on PR and Marketing, the very first investment you should make is a subscription to HRMarketer.

Fisher-Vista, the company behind the service also provides extensive customer support and consulting. They can help with composition, positioning and story placement. The availability of such a powerful and focused service is a clear benchmark in the maturation of our industry.

John Sumser

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