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Spam (October 29, 2003) - Here's a disquieting breather from the statistical onslaught (more to come). Last week, the Pew Memorial Trust published yet another of its Internet papers. This one covered spam. With a daily pile of about 700 pieces of spam (300 filtered out), our belief that email has an increasingly short shelf life grows stronger every day. We've been exposed to images of unthinkable contortions, nagged about credit, offered partnerships and buried in attempted viral assaults. It was easier and faster not all that long ago. Even blogs are subject to spamming these days. The Pew study supports our thinking. (Download the full report in Acrobat) Titled Spam: How it is hurting email and degrading life on the Internet, the report defines the problem and delineates the results of a large telephone survey on the subject. Some of the findings include:
The report details the relative volumes and costs (in time and dollars) of spam. Their basic conclusion? Spam is in the process of killing email. Solutions will be very difficult because the very definition of spam varies widely. Read the report and stay on top of the issue. Recruiting without email may be the opportunity of the moment.
John
Sumser
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