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Skills, Processes and Procedures (August 28, 2003) - Marketing is a complex set of skills, processes and procedures that includes:
We can easily imagine an extensive training and research program that works to bring the real tools of marketing directly into the hands of the Recruiting team. While today's efforts are an interesting start, marketing tools have been evolving for a century or so. We'd like to see a little less reinvention and a little more direct absorption.
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