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It is better
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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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Skills, Processes and Procedures
(August 28, 2003) - Marketing is a complex set of skills, processes and procedures that includes:

  • Demand Forecasting
  • Customer Satisfaction-Service
  • Direct Marketing
  • CRM Systems
  • Advertising
  • Copywriting
  • Collateral Materials
  • Messaging
  • Targeting
  • Brand Segmentation
  • Supply Chain Management
  • Supply Quality Control
  • Distribution - Channel Management

We can easily imagine an extensive training and research program that works to bring the real tools of marketing directly into the hands of the Recruiting team. While today's efforts are an interesting start, marketing tools have been evolving for a century or so. We'd like to see a little less reinvention and a little more direct absorption.

 -John Sumser

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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

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         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.