In one, the silence of a monastery is broken by the clicking of keyboards. Although the monks have taken a vow of silence, that doesn't preclude using AOL to communicate.

Imagine. Somewhere between Presidential ethics and Catholic Church scandals, AOL has figured out how to position itself as a clever way to keep to the letter of your vows.

In the other, two young girls are trapped with a broken car and calling for help with a cell phone. They cannot get through to Dad because he is busy playing an obviously stupid game on AOL. If only he'd known about AOL's new service that notifies you of an incoming call when you are online.

In other words, our customers are irresponsible parents who are dumber than their kids.

It should be no surprise that AOL's subscriber base is declining so rapidly.

But there's more to this story.

AOL has always been the object of derision for the cognoscenti. We think of them as the Peoplesoft of online services. Big and technically conservative, they try to appeal to the lowest common denominator as a market strategy. They have completely lost their market edge and are (judging from the ads) bottom feeding.

We'd suggest that you ask the company providing you with resumes to tell you the source of each candidate. Knowing that they are from AOL should tell you something useful.

John Sumser

Deploy Solutions delivers talent optimization software that helps large companies maximize staffing performance.

Deploy uniquely equips customers with applicant tracking, electronic recruiting and talent management technology to support exemplary user experiences for recruiters, HR executives, hiring managers and candidates.

The company draws upon flexible technology, deep domain experience and a comprehensive approach to HR metrics & analytics to drive measurable results for customers like Exult (also a distribution partner), Southwest Airlines, NASA's Jet Propulsion Labs, Advocate Healthcare, Bank of America, Prudential, British Petroleum, Bristol-Meyers Squibb, FedEx, FleetBoston Financial, Synopsys, Fresenius Medical Care N.A., Square D, and Zimmer.

Our solutions are facilitating unprecedented returns for visionary, multi-national corporations including slashing cost-per-hire by up to 70%, boosting retention by up to 10% and decreasing time-to-hire by up to 50%, and simultaneously improving quality of hire.

Recently recognized as the #2 best place to work in Massachusetts, our commitment to best practice is evident in the way we leverage our own solutions to recruit, hire and retain top-notch talent.

Register today for access to our web site's Knowledge Center to learn more about Deploy and to download free best-practice reports from industry luminaries like John Sumser, Dr. John Sullivan, and others.

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