
Scenario Planning
(July 28, 2003) -
The problem with predicting the future is that you can only see the pointers, trails and trends.
While it's clear that the labor shortage will be a driving force behind
organizational decision making, it's equally useful to try to think clearly
about its manifestations. While there is no question that technology will
devolve to the user level, knowing exactly how is part of the product
development equation.
Scenario planning, an approach that encourages
broad strategic thinking rather than detailed tactical solutions, is one way of
handling the ultimate 'unpredictaibility' of things. The process of reviewing
wildly divergent circumstances enables an executive team (sometimes) to see the
deepest flaws in corporate positioning or assumption. The result of a good
scenario planning process is the realization that this process or that product
needs to be shored up.
We have a regular correspondent who believes,
forcefully, that there will be no labor shortage whatsoever. He imagines the
emergence of an increasingly 'sustainable' economy whose focus is on stability
rather than growth. His well taken point is that the labor shortage is really a
consequence of continued, though moderate, economic growth. One clear resolution
of the demographic trend would be a relative end to our cultural fascination
with growth.
It could easily be argued that this is what has
happened in Japan. The past decade of economic stagnation can be seen as a loss
of confidence in Japan's ability to grow by the International investment
community. Although this is certainly not an awakening to the virtues of
'sustainability', Japan's inability to generate productive economic results has
its roots in a similar demographic crisis coupled with a massive shortfall of
investment capital.
So, there are at least two structural scenarios,
one in which investment capital focuses on the resolution of the trend and one
in which the capital flees to more populous and predictable settings (India and
China). In one version, competition is fierce and financed. In the other,
sustained thriftiness is the order of the day.
In 2003, the shortages happened in the agricultural and transportation sectors.
One of the first symptoms of the shortage has been big bonuses for corporate managers.
The easiest way to understand a shortage that is smaller than existing attrition
rates is that it has been broadly understood as managerial effectiveness in cost
reduction. "We can't get the people." translates far too easily into
"Look at the money we saved, look at our increased
profitability."
Given the financial pressures of the last couple
of years, you could hardly blame anyone for taking the first signs of
catastrophe as a pleasant gift from the gods.
Like many deep and powerful trends, the labor
shortage will manifest itself in a variety of ways. We'd argue loud and long
that attention should be focused on the medium term horizon line. Building
complex supplies of relationships with potential candidates is a critical but
completely misunderstood line of action in this regard.
But, the opportunities and manifestations will
vary broadly. More than detailed plans, it's time for a deep strategic rethink.
Careful reflection on the possible effects of the early stages of the unfolding demographic
change will pay off in deeper preparedness.
-John
Sumser