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(June 25, 2003) - We've been covering the blog explosion for a couple of years now. Instantaneous web publishing coupled with a journaling ethic lays the groundwork for a next generation of livelier websites. Most notable, from a strategic perspective, is the USARMY's integration of a blog with their recruiting activities. We'll certainly see more of that in the near future.

A blog can create a sense of intimacy and immediacy that engages prospective employees. By creating a moment to moment feel of the new workplace, blogs can heighten overall employment website effectiveness. If you happen to see a useful recruiting blog let us know.

On related fronts, there is a solid expansion of the offerings in the HR and Recruiting related space.

• Emblog is produced by our colleague Phil Wolff. It covers a range of employment related topics.
• SMS is a feisty and opinionated (no Sumser fans here) zine focused on Staffing Management Systems.
• hcm.blogspot.com has shifted from being a single voice to a chorus of somewhat conflicting voices. It is the most interesting experiment in the space.
• Boston Works HR Blog is the most reliable source of regular content.
• Xtreme News is a part of Bill Vick's new venture. It includes interesting interviews with key industry players.
• Recruiting 101 gets into the nitty-gritty of recruiting.
• Splits.org uses blog tools to build their network of recruiters.
• Talent Management Blog is an on again off again source of meaty insight about market dynamics. When good, it's really good.

John Sumser

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