• Read Today's Bugler.
• Download:   Integrated Employment Branding Presentation
• Download:   Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting                     and How Recruiting Can Leverage the Value of Marketing   

NicheBoards, CareerCast, HodesIQ, CareerBuilder, JobViper, TrueStar (aka IIRC), Who To Choose, Recruitusa, and a host of others, offer companies the opportunity to simultaneously post a single job ad in a variety of places. While the relative benefit of doing so varies widely, it's becoming clear that these traffic aggregators have eeked out a post-crash survival position.

It's a bewildering array of quality and offerings.

Each firm specializes in an aspect or two of the process. CareerCast and CareerBuilder, for instance, focus on the delivery of national distribution for each of their job board members. For a fee, a job posted in a local newspaper's site can be broadcast throughout the rest of the network.

NicheJobs, on the other hand, specializes in targeted distribution to professional portals. With their service, you can optimize advertising delivery by occupation.

Each of the operations consolidates the industry, not by merger but by productivity. The more sophisticated players (HodesIQ, for example) offer detailed measurement and analysis of performance.

The market is large. The choices are more complex than they ought to be. We expect to see additional innovation in this specific area.

John Sumser

interbiznet is now offering single topic reports for the Industry.

The first offerings are:

   The 21st Century Advertising Agency
   Recruitment Branding Part I
   Recruitment Branding Part II - The Mechanics

Email Colleen Gildea for your copy in PDF Format.

View Table of Contents at http://www.interbiznet.com/briefs/.

Order Today. Only $24.95.

---

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

---

Contacting Us: