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Shortage Opportunity (June 11, 2003) - The story itself is interesting:
Even better is the co-location of a job search page adjacent to the story. We've been talking about content adjacency for years. The best place to advertise jobs is right next to relevant content. Traditional journalism folks have had a had time coming to terms with the idea that content is a platform for marketing. Others (the San Francisco Chronicle was notably in the lead on this one) have figured out how to leverage the underlying strengths of the newspaper: demographic targeting and content volume.
Leave it to the Post to get this problem solved in an effective
way. More often than not, the company has decided to push the ball forward on
its own. The rest of the newspaper industry has tried to cobble together the
resources in committee-structured plays. The
Washington Post Jobs team
deserves an acknowledgement for a job well done.
John
Sumser
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