IBN: Defining Excellence in Electronic Recruiting

interbiznet.com

Electronic Recruiting
News

Our Rate Card

 

 





Please Click On Our Sponsors


Please Click On Our Sponsors


Recruiting News for the Human Resource Professional


Please Click On Our Sponsors


Please Click On Our Sponsors



Please Click On Our Sponsors


Please Click On Our Sponsors




 

 

 

Click On Our Sponsors



Click On Our Sponsors





 

 

 

 



New
interbiznet
Bookclub

interbiznet
Listings

Find out more
About IBN

Got a news tip?
Tell us at
bugler@
interbiznet.com


Our Rate Card

Articles

Presentations

Trends Reports

Archives


Suggestions?



It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall






OUR HOME

Click On Our Sponsors The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Click On Our Sponsors


Employment Site Effectiveness I

(June 09, 2003) -    - As we mentioned on Friday, measurement is the essential tool for understanding the consequences of your actions. Knowing the results you are trying to achieve and being able to articulate your relative effectiveness is the foundation of management.

As the build out of Candidate Voice continues, we are finding ripe areas for measurement and improvement. The web generates so much specific data that it is a goldmine for a manager who is willing to experiment and test. The employment website represents an astonishing opportunity to understand the way the world sees you and how you affect it.

It also provides a platform for controlling the quality of the applicants in your database.

The first, and most obvious, measurement is the Abandonment Rate (AR). Abandonment is the term used to describe uncompleted website interactions. The Abandonment Rate (AR) is the overall percentage of web visits that failed to produce a completed job application. It's called abandonment because The Abandonment Rate (AR) for the average employment section ranges from 99% to 95%.

Conversion rates are the opposite of the AR. A website with a 98% AR has a Conversion Rate (CR) of 2%. It's called the conversion rate to indicate that a visitor has been 'converted' into an applicant.

That's right. Most employment websites only collect applicant data from 1% of the people who visit them. The bulk of employment websites see Conversion Rates in the 1% to 5% arena.

To put this in context, the CR for randomly sent direct marketing materials is roughly the same as employment website CRs. (In direct marketing, AR is the rate at which junk mail is thrown away.) This is not a good thing.

This implies that people who make the decision to visit your employment website have a junk mail experience.

Over the next couple of days. we'll look at the questions raised in this article.

-John Sumser


New interbiznet Briefs

interbiznet is now offering single topic reports for the Industry.

The first offerings are:

   The 21st Century Advertising Agency
   Recruitment Branding Part I
   Recruitment Branding Part II - The Mechanics

Email Colleen Gildea for your copy in PDF Format.

View Table of Contents at http://www.interbiznet.com/briefs/.

Order Today. Only $24.95.


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com

Electronic Recruiting News
  


 

     FEATURES:

  • EMAIL NEWSLETTERS:
         - Bugler
           (Sign-up)
           Daily Industry News

         - ERNIE
           (Sign-up)
           ERN in Email

         RESOURCES:

  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt







         ADVERTISING:

  • Our Rate Card
  • Demographics



         RESOURCES:

  • BlogRoll

         RECENT ARTICLES:

  • Measurement
  • HR Outsourcing
  • Next Generation II
  • Next Generation
  • Status Report
  • interbiznet Briefs
  • Planning Moments III
  • Planning Moments II
  • Planning Moments
  • Changing Contract
  • Shortage Impact
  • Shortage Watch
  • Middleware
  • Wal-Mart II
  • The Talent Lifecycle
  • Avoid Talent Seekers
  • Becoming A Connector
  • Connectors
  • Marketing
  • Just In Time Candidates
  • Data Integration
  • The Future Is Now
  • Current Shortages
  • Pretty Good
  • Integration
  • Manners
  • What's Happening?
  • Candidate Window
  • Conversion Rates III
  • Conversion Rates II
  • Conversion Rates I

         ERN ARCHIVES

    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


     


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.