• Good General Bullet Points On Gen Y from a presentation called "Tested Strategies for Reaching the Headphone-Wearing, Itchy Mouse-Fingered, and Frequently Paged"
• The Sociology Section of The Word Spy contains key definitions of demographics notions like huppie (Hispanic Urban Professionals), Generation D (the all-digital group) and cablinasian (The word Tiger Woods uses to describe his mixed ancestry, which includes Caucasian, black, American Indian, and Asian)
• Meet Gen Y
• Alvin Toffler, Future Shock II "Our education system is a second-rate, factory-style organization pumping out obsolete information in obsolete ways. And it's not just that they haven't gotten the science books updated. They are simply not connected to the future of the kids they're responsible for."
• The impact of demographic shifts on Training
• Gen Y doesn't read the newspaper
• 21st Century Diversity "As for recruiting on campus, many companies are recognizing the increasingly diverse student population and implementing specific initiatives to take advantage of this broader applicant base by attending career fairs and developing specific recruitment campaigns."
• Marketing to Gen Y. The same issues apply in Recruiting and Retention
• The Generation Gap "Our generation gap is a generational war, a war between cultures, in the same way that Muslims and Christians war. It is the friction between people who do not understand each other, the same friction and frustration felt by businessmen and tourists traveling to completely different cultures."
• Tips About American Generations for Indian Companies an international perspective
• Can We Achieve Equity When Generation Y Goes to College? is a 112 page report from the Educational Testing Service that includes detailed statistics on the composition of college populations over the next 10 years. It may be the foundation of an assessment of the total college labor pool.
• An older article on marketing challenges in Gen Y
• Harris Poll On Top Brands "the reputation of, and what you know about, the company that makes that product or service" is "very important."
• Managing Gen Y
• Gen Y tastes in Home design (the first real spending as adults)
• Growing Up Digital, a website based on Don Tapscott's book 
• Gen Y Retention Strategies
• The Deputy Secretary of Defense on Gen Y Recruiting and Retention initiatives.
• Finding the right perspective for communicating with Gen Y. Guidance for newspaper editors.
• Federal Opportunities from the Gen Y perspective. ""The best thing is probably that sense of community where we are all working, regardless of our job titles or what specific tasks or duties we are doing, we are doing something good for this country."
• Suck on Generational Warfare
• A Japanese firm sends 23 Million Email Messages a month to young cell phone users.
  
• Visit LiquidGeneration (May not pass some corporate filters) Ask yourself, "Have you ever seen a job board that appeals to this crowd?"
• Born To Snack (PDF File) an executive summary for a larger report, useful for the depth of categorization and interesting trend projections.

interbiznet is now offering single topic reports for the Industry.

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   The 21st Century Advertising Agency
   Recruitment Branding Part I
   Recruitment Branding Part II - The Mechanics

Email Colleen Gildea for your copy in PDF Format.

View Table of Contents at http://www.interbiznet.com/briefs/.

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