Becoming A Connector

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(May 14, 2003) - Twelve principles of killer app design that apply equally to business design, recruiting and becoming a connector in a social network: 

1. Outsource to the customer; 
2. Cannibalize your markets; 
3. Treat each customer as a market segment of one; 
4. Create communities of value; 
5. Replace rude interfaces with learning interfaces; 
6. Ensure continuity for the customer, not yourself; 
7. Give away as much information as you can; 
8. Structure every transaction as a joint venture; 
9. Treat your assets as liabilities; 
10. Destroy your value chain; 
11. Manage innovation as a portfolio of options; 
12. Hire the children.

For more information, don't miss:

Unleashing the Killer App: Digital Strategies for Market Dominance  by Larry Downes, Chunka Mui, Nicholas Negroponte.

- John Sumser

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Your ATS is a brand-building machine,
according to Jeremy Shapiro

Applicant tracking systems (ATS) are about managing candidate flow, right? Most people assume you invest in an ATS to build a talent pipeline, boost a recruiter's effectiveness, and lower cost-per-hire.

But according to Jeremy Shapiro, Senior Director of e-Recruiting Solutions at Bernard Hodes Group, an ATS can have a major impact on your employer brand, as well as on the relationship you're trying to build with active and passive candidates.

In Shapiro's mind, how an ATS is designed and integrated into your candidate-care program can be the difference between a talent pipeline bursting with potential-or one that's dripping a slow death. Read our full interview with Shapiro at: http://www.hodesiQ.com/branding

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