The Media Bistro / Craigslist Model, which includes events, gossip, career advice, advancement opportunities, and an ongoing social network is repeatable in each of these settings. The business model does not require deep penetration into the segment. Rather, it requires the identification of the social leadership and the expansion of their strength.

A company that serves this particular market makes a deep commitment to invest in social capital by delivering free, relevant events to a subset. Word of mouth and the inevitable desire to witness or participate drives traffic to both the website and the events creating a sustainable supply of actively engaged candidates.

Excerpt from 2002 Electronic Recruiting Index.

-John Sumser