interbiznet.com
New
interbiznet
Bookclub
interbiznet
Listings
Find out more
About
IBN
Got a news tip?
Tell us at
bugler@
interbiznet.com
Articles
Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers
- Read Today's Bugler.
- Download: Integrated Employment Branding Presentation
- Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting and How Recruiting Can Leverage the Value of Marketing
Worth It?
(November 6, 2002) - Yesterday's piece on spam (see the archives on the right) got us to thinking about what a job board really is. Is it really any more complicated than a "list generating tool for direct marketers"? Is it, as the newspapers seem to think, simply more classified advertising?
We've been looking at the various product offerings from the top three job boards and are left wondering just how far forward the Internet revolution has really taken us. As we've said before (with the possible exception of the Hot Jobs product for the staffing industry) it looks like we've succeeded in automating the classified ads.
While it shows our complete lack of imagination as an industry, it is interesting that Employment ads are, by far the most successful part of the transition of old stuff to the web. Jupiter Research views the advertising market as follows:
| Online Classifieds Spending by Industry, 2001-2007, U.S. | |||||||
|---|---|---|---|---|---|---|---|
| (in millions) | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 |
| Recruitment | $683 | $799 | $923 | $1,057 | $1,207 | $1,354 | $1,498 |
| Automotive | $97 | $115 | $135 | $157 | $182 | $206 | $231 |
| Real Estate | $209 | $241 | $274 | $310 | $350 | $387 | $424 |
| For Sale | $8 | $10 | $12 | $15 | $17 | $20 | $23 |
| Personals | $48 | $59 | $71 | $84 | $99 | $114 | $130 |
| Other | $16 | $19 | $22 | $25 | $29 | $32 | $36 |
| Total | $1,061 | $1,242 | $1,436 | $1,648 | $1,884 | $2,114 | $2,343 |
| Note: Sum of categories may not equal total, due to rounding. | |||||||
| Source: Jupiter Research | |||||||
Although we see the estimates as quite low, we understand that they assume that little changes but the adoption rate. If we're sure of anything, it's that the market is about to begin a real change. Our recent article about "Size" pointed out that the companies currently known as ATS providers actually own a significant part of "job board traffic" although they manage it from an entirely different perspective from the job boards themselves.
When all is said and done, the job boards provide lists of leads. One of the first changes we expect to see is a pricing rearrangement. Currently, the bulk, commodity providers receive a price premium while the niche (and more targeted) services somehow cost less. The next step will be phased purchasing and highly measured outcome expectations.
As the uptick continues and the market leaders stumble, a revolution is possible. More about that in the coming days.
interbiznet is now offering single topic reports for the Industry. The first offerings are:The 21st Century Advertising Agency
Recruitment Branding Part I
Recruitment Branding Part II - The MechanicsEmail Colleen Gildea for your copy in PDF Format.
View Table of Contents at http://www.interbiznet.com/briefs/.
Order Today. Only $24.95.
Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers
Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com
FEATURES:
RESOURCES:
ADVERTISING: RESOURCES:
RECENT ARTICLES:
Stocks We Watch:
- Bugler
(Sign-up)
Daily Industry News
- ERNIE
(Sign-up)
ERN in Email
Branding Presentation
- Recruiting Then/Now
Public Companies
in Electronic Recruiting
All Rights Reserved.
Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.