interbiznet.com
New interbiznet Bookclub
interbiznet
Find out more
Got a news tip?
Articles |
Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers
Return of the Dancers ( October 24, 2002) - We were always tickled by the fact that CareerPath (the newspaper's predecessor to the Current CareerBuilder juggernaut) was the one place that you could find online job ads for topless dancers and other adult entertainers. The reason? In an effort to swell the numbers of online ads, CareerPath insisted that 100% of all paper ads be 'uploaded'. Over the long term, the result was that CareerPath traffic eroded because no one goes to a job board to read the standard three line posting from print.Well, they are at it again. The Chicago Tribune has informed all of its employment advertising clients (with the following form letter) that all recruitment ads will be placed online. It's a fantastic way to improve volume while eroding user experience.
You might remember how the newspapers treated classified advertising customers over the years. When the volume of ads goes down, the rates go up. When the volume of ads goes up the rates go up. That's how a monopoly works! While there is much to be celebrated about the renewal of the Newspaper industry's chances, much of the current success can be simply attributed to deep pockets and the patient protection of a monopoly. We'll enjoy seeing the ads for dancers and the return of the three line recruitment ad. We doubt that serious job hunters will.
Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers Copyright © 2013 interbiznet. All rights reserved.
|
Electronic Recruiting News
FEATURES:
RESOURCES:
ADVERTISING: RESOURCES:
RECENT ARTICLES:
Stocks We Watch:
|