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Open Windows
( October 01, 2002) -
So, the third quarter is behind us, thankfully. In spite of what
you may have read, September did not pan out for most of the vendors in the
space. Expect disappointing quarterly reports from the public companies. It's a
great time to be a privately held enterprise with plenty of cash in the bank.
For the most part, that means it's a great time to be a newspaper.For
the rest of us (and who would have bet the downturn would last this long), it's
all about hunkering down for the long haul. While there are pockets of growth to
be realized in the coming months, most of the current crop of survivors will
simply continue to tread water. It's a courageous few who can muster the energy
to focus on growth. As is
usually the case, the greatest opportunities happen when few are able to take
advantage of them. In other words, this is a market window that is beyond the
thinking of most of the players. Some simple news reminders should help you see
the point.
-
Check out Google's
new news service. Like many of Google's endeavors, this project will
revolutionize access to the news while adding further pressure on
subscription content. The completely automated process searches out, ranks
and publishes the critical news of the day. It can't and doesn't deliver
news that has a subscription price. Already rerouting the web's news readers
by the carload, this looks like the place where a serious recruitment
advertising play would work.
-
You've certainly heard about Starbuck's
moves to have wireless internet connections installed in major
locations. (All 15 around our house now work.) Yesterday, we reported on the
New York Times deal with Starbucks. How long do you suppose it takes for the
coffee shop to become the local employment office? If the big
used-to-be-innovative firms weren't so quarterly focused, this would have
been a no-brainer. (How about CareerBuilder teaming with Adecco to use
Starbucks as an interview center?)
-
Although HotJobs was purchased
by Yahoo as a cash-cow, it hasn't worked out that way. Concerns
over the job boards drain on parental resources are still making the news.
But, market share battles never proceed fast enough for Wall Street. We're
expecting the price slashing street battle to begin to produce results if
the market ever turns the tiniest bit North.
-
Since candidates are cheap, it's
beginning to look like no one is paying attention to the
candidate experience. Let's see, what is a job board's role in making
sure that an ad is suitable?
-
Like Webmasters a decade ago, bloggers
are in the market for their own job board. You'd think that some part of
our industry would be strongly focused on the development of these new, high
profile sorts of jobs.
At any rate, it's worth considering
that this is as good as the economy may get for a while. The question for all of
us is how to innovate while keeping our noses to the grindstone. The answer,
surprisingly, is as easy as the decision required to stop waiting for better
days and get on with seizing the opportunities in front of us.
-John
Sumser
Value not Volume . . . Get Focused, Go Niche.
NicheBoards.com
- Gateway to a Million Quality Targeted Candidates
Call Center : CallCenterJobs.com
College Students / Graduates : CampusCareerCenter.com
Finance / Accounting : jobsinthemoney.com
Health / Science : Jobscience.com
Hispanic / Bilingual : LatPro.com
Human Resources : Jobs4HR.com
IT Professionals : Computerwork.com
Logistics / Transportation : JobsInLogistics.com
Marketing / Sales : MarketingJobs.com
Military Transitioning : DestinyGroup.com
Retail Management / Hourly : AllRetailJobs.com
Click Here
for profiles. marketing@nicheboards.com
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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved. Mill Valley, CA 94941 415.377.2255
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