IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card


Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?

Click On Our Sponsors The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Brilliant Difference
September 30, 2002) - The job fair business has been in tatters for a while. Once a vibrant part of the employment landscape, it fell victim to the last round of newspaper industry acquisitions. It's one of those spots in the business that was simply waiting for the right idea.

These days, the newspapers are pretty energized. After seven years, many of the firms have realized that local markets are their strength and that national ambitions are unproductive. That has led to serious blossoming and a deeper understanding of the local labor market as well as the beginnings of customer awareness. While tentative, the newspapers are finally overcoming the impact of a generation of reliance on ad agencies for their customer interface.

The labor shortage is real and countable. It matters most in the way that it specifically impacts a local market. This is the opportunity that the newspapers should be capitalizing on. But, in a labor shortage, the reader (or candidate) is far more powerful and less likely to do the things associated with surplus.

Job fairs, long envied by the newspapers for their profit margins, are a logistics business. While newspapers have some logistics expertise, it tends to be in the transportation department rather than the classified sections. Typically, the newspapers have screwed up every time they've tried to play in the arena.

We think we see a brilliant difference. The New York Times, through its "networking nights" appears to have come to terms with local markets and taking the message to the candidate. Borrowing a model from our long term favorite, MediaBistro  (as described in our Newspaper's Future), Networking Nights is a partnership between the Times, it's hiring customers, Starbucks and Staffing firms. Featuring candidate content, human networking, job possibilities and a very intimate local setting, the model is on the right track.

The New York Times Job Market Group appears to be getting it right on a lot of levels. We find ourselves in the awkward position of using the words "New York Times" and "innovation" in the same sentence. We're certain that this model will be experimented with and refined. It's a winner.

 -John Sumser

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

Electronic Recruiting News








  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • interbiznet Trends

         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)
         - 2003 HCI
         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics


  • BlogRoll


  • Comedians
  • hcm.blogspot.com
  • Professionalism
  • Guilt By Association II
  • Guilt By Association
  • Mullarkey
  • IT Enrollments II
  • IT Enrollments
  • E-R Performance
  • Strategy Consequence
  • e-Recruiting Performance
  • L&SD, Book Review
  • Principles
  • Ranking
  • Politics
  • Andy McKelvey
  • Oopsie
  • Getting It
  • 5 Year Plan
  • Reserves
  • Shortage Details



    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.