We can not imagine a better vehicle for reaching persuadable potential voters than Job Boards and Employment oriented websites.

Here are the arguments:

• No media provides cleaner access to regionally targeted audiences
• Users of Employment websites have an observable bias (or issue differentiation)
• A single purchase by a party could be targeted at specific industries in specific regions
• The format favors the challenger (Who do you generally blame for the state of the economy?)

- John Sumser © TwoColorHat. All Rights Reserved.