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- Read Today's Bugler.
- Download: Integrated Employment Branding Presentation
- Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting and How Recruiting Can Leverage the Value of Marketing
Politics
(September 09, 2002) - This fall, Billions of Dollars are going to be spent by the various political parties and candidates on election advertising. It's an off year, so the numbers do not approach the huge bankrolls dumped into Presidential campaigns. But, it's certainly an interesting pile of revenue.
We can not imagine a better vehicle for reaching persuadable potential voters than Job Boards and Employment oriented websites.
Here are the arguments:
- No media provides cleaner access to regionally targeted audiences
- Users of Employment websites have an observable bias (or issue differentiation)
- A single purchase by a party could be targeted at specific industries in specific regions
- The format favors the challenger (Who do you generally blame for the state of the economy?)
New interbiznet Briefs
interbiznet is now offering single topic reports for the Industry. The first offerings are:The 21st Century Advertising Agency
Recruitment Branding Part I
Recruitment Branding Part II - The MechanicsEmail Colleen Gildea for your copy in PDF Format.
View Table of Contents at http://www.interbiznet.com/briefs/.
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