IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card



Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Tell us at

Our Rate Card



Trends Reports



It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


Click On Our Sponsors
The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Click On Our Sponsors

Good PR
August 15, 2002) -
A recent article in Forbes shows the tremendous value of a well placed press release. The "Battle of the Boards" attempts to suggest that the recent job board start by Bill Warren, DirectEmployers, is currently posing a threat to the major operations like Monster, HotJobs or CareerBuilder. Citing customer dissatisfaction with the results provided by the job boards (mostly a price question claims the author), the article suggests that online recruiting may have been "too successful".

Each of the real players in the job board market have harnessed a traffic machine that produces huge amounts of traffic. The powerful niche boards focus their traffic development on very specific demographics. DirectEmployers, on the other hand, languishes in the niche job board levels of traffic (its Alexa ranking suggests no more than 25,000 daily visitors). It appears, from an analysis of the sites visited by DirectEmployers users, to be in competition with anyone but the major job boards.

DirectEmployers is a very interesting play. It's just not a threat to the established players. There is a good deal of sense in the idea that large employers get together to try to mange their pools of potential employees. DirectEmployers would really be on to something if they caused their members to route all of their employment traffic through the site. Instead, the site uses small player advertising and promotion tactics to peddle the silly notion that members of the association can leverage their relationship to reduce costs with the big boys.

The very same article goes on to describe the 35% decline in employment advertising revenues in 2001. This is the cost savings already achieved by the big companies. The job boards are singularly responsible for this dramatic cost reduction. To suggest that the industry needs an operation that is part price-police and part alternative sourcing mechanism defies logic.

We've argued, in private, that big customers who say "Thanks for the cost savings" by leaving their supplier for a supposed better deal deserve punitive pricing on their return. "Hang 'em in public and leave 'em there for a couple of days to let everyone know", has been our recommendation.

DirectEmployers could easily be a positive supplement to the offerings from other sources. But, by wrapping the service in the sort of rhetoric that inspired the Forbes article, the big companies who use the service have left themselves at risk in the future. Unless DirectEmployers reconciles its candidate acquisition strategy, their association members will be left holding the bag. Even if all of the 32 members of the association actually paid their dues, it would give DE only enough money to attract a trickle of traffic.

We'd refer to the tactic used to generate the Forbe's story as the "David and Goliath Press Release". The media loves a horse race and if you can position yourself as the noble underdog it's easy to get attention. Given the bad blood between TMPW and Forbes, it's hardly a surprise that the article got published without too much of a look at the real facts.

We're certain that DirectEmployers has a role to play. A more ambitiously funded operation with the same agenda could be a real powerhouse. What we see, however, is typical of the non-profit sector...really big ambitions coupled with really little pocketbooks and no sense whatsoever about the way that money works.

 -John Sumser


Outstanding Services for Employers and Professionals in Biotechnology, Pharmaceuticals, Healthcare and Science

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
Send comments to colleen@interbiznet.com

Electronic Recruiting News


  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • interbiznet Trends

         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)

         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • Integrated Employment
          Branding Presentation
  • 2003 Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics


  • 2003 Trends
  • Market Consolidation
  • Voltage
  • New Environment
  • HC Networks III
  • HC Networks II
  • HC Networks I
  • Talent???
  • Bassackwards
  • Fitness
  • Regrouping
  • Pew Memorial Trust
  • Timeless Way Of Building
  • Bowling Alone
  • The Future of Ideas
  • CRM Metaphor Failure
  • interbiznet Bugler
  • More About Blogs
  • 2002 ERI
  • The Fifth Constituency



    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.