Unleashing the Killer App: Digital Strategies for Market Dominance

Twelve principles of killer app design that apply equally to business design, recruiting and becoming a connector in a social network: 

1. Outsource to the customer, 
2. Cannibalize your markets; 
3. Treat each customer as a market segment of one; 
4. Create communities of value; 
5. Replace rude interfaces with learning interfaces; 
6. Ensure continuity for the customer, not yourself; 
7. Give away as much information as you can; 
8. Structure every transaction as a joint venture; 
9. Treat your assets as liabilities; 
10. Destroy your value chain; 
11. Manage innovation as a portfolio of options; 
12. Hire the children.

 -John Sumser

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