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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

  • 2002 Electronic Recruiting Index. Order Today!
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    Marketing 1


    (July 02, 2002) - Although the word still causes prejudicial reaction, Marketing  is experiencing a renaissance in the human capital acquisition function. Increasingly, Applicant Tracking and Recruiting Systems reach the desktop with rudimentary marketing tools embedded in the interface. Primitive (and a little dangerous), spiders, mail management, bulk mailers and job distribution functions are all components of offerings that range from Recruitsoft, BrassRing, Hire.com, Peoplesoft and Webhire.

    What seems to be happening is a split in the roles associated with the Recruiting Department. Marketing skills and techniques are beginning to accumulate in solid quantities in the arena that used to be called "sourcing". The sourcing folks, once relegated to a low status backwater are increasing their marketing skills while the administrative recruiters are getting the candidates through the system. Sourcers acquire candidates while Recruiters process them. The first group is the marketing arm while the second might be better understood as the production arm.

    The advantage goes to the team with the best marketing skills.

    Marketing is a complex set of skills, processes and procedures that includes:

    • Demand Forecasting
    • Customer Satisfaction-Service
    • Direct Marketing
    • CRM Systems
    • Advertising
    • Copywriting
    • Collateral Materials
    • Messaging
    • Targeting
    • Brand Segmentation
    • Supply Chain Management
    • Supply Quality Control
    • Distribution - Channel Management

    We can easily imagine an extensive training and research program that works to bring the real tools of marketing directly into the hands of the Recruiting team. While today's efforts are an interesting start, marketing tools have been evolving for a century or so. We'd like to see a little less reinvention and a little more direct absorption.

     -John Sumser


    OK...One More Day...Send your Best Practices in before you leave for the holiday.

    If you are interested in letting us know about your successes, please send an email that mentions:

    • Your Name and Title
    • The Company w/ The Best Practices Example
    • Your Relationship to That Company
    • The Correct Contact In That Company (if you are an agency or vendor)
    • A Brief Description Of The Area of Best Practice
    • A Description Of The Measurements Used To Quantify The Improvement

    We expect to collect somewhere between 50 and 100 examples. We'll follow up with a contact at the company. Then, we'll winnow the list down to 20 Key case studies while summarizing the remainder of the examples.

    For more information, read Best Practices in the Electronic Recruiting News.

    The deadline for submissions is July 1, 2002

     -John Sumser


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    Copyright © 2013 interbiznet. All rights reserved.
    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
    Mill Valley, CA 94941
    415.377.2255
    colleen@interbiznet.com

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         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.