IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card



Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?

Click On Our Sponsors
The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

  • 2002 Electronic Recruiting Index. Order Today!
  • Read the interbiznet Bugler or sign-up now and have it delivered to your mailbox.
  • Interested in Advertising? Contact Us

    Marketing 1

    (July 02, 2002) - Although the word still causes prejudicial reaction, Marketing  is experiencing a renaissance in the human capital acquisition function. Increasingly, Applicant Tracking and Recruiting Systems reach the desktop with rudimentary marketing tools embedded in the interface. Primitive (and a little dangerous), spiders, mail management, bulk mailers and job distribution functions are all components of offerings that range from Recruitsoft, BrassRing, Hire.com, Peoplesoft and Webhire.

    What seems to be happening is a split in the roles associated with the Recruiting Department. Marketing skills and techniques are beginning to accumulate in solid quantities in the arena that used to be called "sourcing". The sourcing folks, once relegated to a low status backwater are increasing their marketing skills while the administrative recruiters are getting the candidates through the system. Sourcers acquire candidates while Recruiters process them. The first group is the marketing arm while the second might be better understood as the production arm.

    The advantage goes to the team with the best marketing skills.

    Marketing is a complex set of skills, processes and procedures that includes:

    • Demand Forecasting
    • Customer Satisfaction-Service
    • Direct Marketing
    • CRM Systems
    • Advertising
    • Copywriting
    • Collateral Materials
    • Messaging
    • Targeting
    • Brand Segmentation
    • Supply Chain Management
    • Supply Quality Control
    • Distribution - Channel Management

    We can easily imagine an extensive training and research program that works to bring the real tools of marketing directly into the hands of the Recruiting team. While today's efforts are an interesting start, marketing tools have been evolving for a century or so. We'd like to see a little less reinvention and a little more direct absorption.

     -John Sumser

    OK...One More Day...Send your Best Practices in before you leave for the holiday.

    If you are interested in letting us know about your successes, please send an email that mentions:

    • Your Name and Title
    • The Company w/ The Best Practices Example
    • Your Relationship to That Company
    • The Correct Contact In That Company (if you are an agency or vendor)
    • A Brief Description Of The Area of Best Practice
    • A Description Of The Measurements Used To Quantify The Improvement

    We expect to collect somewhere between 50 and 100 examples. We'll follow up with a contact at the company. Then, we'll winnow the list down to 20 Key case studies while summarizing the remainder of the examples.

    For more information, read Best Practices in the Electronic Recruiting News.

    The deadline for submissions is July 1, 2002

     -John Sumser

    Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

    Contacting Us:

    Call, fax, write, email. We'd love to consult with you about your project.

    Copyright © 2013 interbiznet. All rights reserved.
    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
    Mill Valley, CA 94941

  • Electronic Recruiting News


  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • interbiznet Trends

         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)

         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • Integrated Employment
          Branding Presentation
  • 2003 Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics

  • interbiznet Bugler
  • 4 Years Ago
  • HCM Revenue Chart
  • 5 Year Plan
  • Online Job Ads
  • Getting Out
  • De Central
  • The Best Network?
  • Whose Fault?
  • To the Monkey House
  • Capital
  • People Not Candidates
  • Submit
  • Spec Status
  • Best Practices
  • Summer
  • Privacy
  • 2002 ERI



    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.