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(June 25, 2002) Good advertising copywriters are very expensive. A direct mail piece, written by a real professional, can cost as much as $10,000 per page. The right two words, penned by a real advertising copywriter, can cost millions. Advertising agencies know this. It's odd, we think, that these skills and prices aren't a part of our industry.
When a job hunter reaches a job ad online, he or she will encounter something like this:
The xxxxxxx Candy Factory, a xxxxx Company, and a leader in
the children's confectionery market, is seeking a qualified
professional for its manufacturing facility.
This position coordinates and implements assigned projects from initial
cost estimating through installation, start-up and debugging;
recommends projects to improve plant operations, safety and reduce
operating costs; works with AutoCAD, computerized purchasing and
budgeting, and all departments in a
manufacturing setting. Supervise, as required by project activity,
contractors, in-house mechanics, draftspersons, outside
vendors/consultants.
A BS in Mechanical/Electrical Engineering, 3-7 years of applicable
experience in a manufacturing environment, and computer proficiency a
must.
xxxxxxx offers a competitive salary, opportunity for advancement, and a
benefits package that includes: medical/dental/vision/hospital life,
STD/LTD, 40l(k) plan, bonus, tuition reimbursement, pension plan and
more.
Yawn!
After consuming a dozen or so (out of thousands) descriptions just like this one, the typical job hunter simply starts applying blindly to any company that comes close. It's easy to send thousands of resumes through the internet. The job hunt, driven by slothful job ads, results in a huge pile of not-necessarily related resumes.
Whose fault is it?
There is plenty of blame to go around. Any recruiter who doesn't work to polish the job ad to a precise solicitation is a fool. Any job ad distribution service that doesn't offer help is a waste of money. Any agency that doesn't insist that job ads are well written and compelling is cheating its customers.
Effectiveness is always a question of the right investment at the right point. Understanding how to write the right job ad for a particular job board is the most expensive part of online recruiting.
- John Sumser © TwoColorHat. All Rights Reserved.
Get Focused ... Go Niche!
NicheBoards.com
- Gateway to a Million Quality Targeted Candidates
Call Center : CallCenterJobs.com
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Finance / Accounting : jobsinthemoney.com
Health / Science : Jobscience.com
Hispanic / Bilingual : LatPro.com
Human Resources : Jobs4HR.com
IT Professionals : Computerwork.com
Logistics / Transportation : JobsInLogistics.com
Marketing / Sales : MarketingJobs.com
Military Transitioning : DestinyGroup.com
Retail Management / Hourly : AllRetailJobs.com
Click Here
for profiles. marketing@nicheboards.com
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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved. Mill Valley, CA 94941 415.377.2255
colleen@interbiznet.com
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© TwoColorHat.
All Rights Reserved.
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