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Among the adventures in the jungle, we included
the annual family waterfall jump. Down an old dirt trail, through
a sugar cane field, over a mud bog, and across the volcanic rocks is the home
of our yearly ritual. At the edge of the waterfall, the river flows by at
a hearty clip, threatening to make the decision for anyone, who doesn't jump.
The water explodes in a 35-foot cascade into a crater that is at least 60-feet deep and
100 yards in diameter. From the top of the falls, one feels like
royalty surveying the jungle canopy and the massive banyon trees. The edge
tempts, terrifies, and taunts. "Jump," it encourages. In a period of about 90
seconds, the 19-year old, the 17-year old and, without a hint of hesitation (and for her
first time), the 12-year old, pushed off from the cliff into the air. The water at the
bottom of the 35-foot drop is deep and parental angst is acute, while waiting for the
little heads to emerge from the depths. Up they came, each in turn, with a shake
of the head to clear the wet hair from their eyes as they began their long swim to
the edge of the crater. Getting out was another thing. The only path of departure from the
crater is up a 35-foot rope ladder, slimy, moldy, and slippery from the tropical
rain forest. The ladder is really a tool for pulling yourself up the rope with your
arms. The rungs are too slippery for anything but a bit of rest. The top rung
is wrapped around a small bolder that protrudes about 2 feet out over the rest of
the ladder. So, getting out involves a terrifying leap from the ladder
while hovering in mid-air. Faith and courage are essential elements of the
maneuver. The parents followed suit once their charges
were safely up the other side. As we prepared for the second round, we
talked to the 12-year old. "Going into it, I thought the hardest part would be the
jumping off," she said. "Really, it was much scarier to get out."
Then, she jumped again, empowered by her newfound courage. We sat there, in the middle of the jungle,
musing about the various automated systems in the other jungle we visit every
day. Like our waterfall, the initial objections are about the fear of the jump,
but the hardest and scariest part is usually about getting out. Proprietary data
formats, ASP issues about ownership, and overpriced translation services make the
prospect of terminating a relationship frightening. We concluded that any good round of due diligence
ought to include a thorough interview with a customer, who used the service under
consideration. Ask them what it was like to get out.
Get Focused ... Go Niche!
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