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Privacy
(June 07, 2002) - We've
always said that privacy is like tailoring. If you want a perfect suit, you have
to let a tailor probe around in spots usually reserved for a spouse's touch.
Without that sort of intrusion, you may as well just buy the thing off the rack.
People who have never worn a hand tailored suit may not understand the
extraordinary differences in fit and feel. Be assured, the intrusion is usually
worth the return.
That doesn't mean that we want everyone groping
us trying to make their products fit.
In a solid
article (from the Direct Marketing - DM - perspective), Lee
T. Capps, a CRM pro now working for Revere, makes the case that better
customer service can be provided by merging and sharing CRM data between
companies. Of course, consumer choice and participation gets short shrift in the
discussion, that's the perspective of a DM pro.
Yes, we'd like Safeway to better understand our
needs (right now they're just tracking what we bought, not what we came for and
couldn't get) and, yes, we want things that fit better in general.
But, we want to decide which tailors we let stick
their hands into our crotch. We're protective down there.
CRM technology will migrate rapidly into the
Labor Market. The combination of blogs, CRM and solid human networking skills
will be the model of Human Capital Acquisition over the next century.
Observing the dynamics of CRM in the consumer
markets with a critical eye on the relationship between choice and privacy is a
critical element of developing effective systems.
-John
Sumser
How
to Shoot Fish in a Barrel: FIRST, Choose the right Barrel.
NicheBoards.com
- Gateway to a Million Quality Targeted Candidates
Call Center : CallCenterJobs.com
College Students / Graduates : CampusCareerCenter.com
Finance / Accounting : jobsinthemoney.com
Health / Science : Jobscience.com
Hispanic / Bilingual : LatPro.com
Human Resources : Jobs4HR.com
IT Professionals : Computerwork.com
Logistics / Transportation : JobsInLogistics.com
Marketing / Sales : MarketingJobs.com
Military Transitioning : DestinyGroup.com
Retail Management / Hourly : AllRetailJobs.com
Click Here
for profiles. marketing@nicheboards.com
Contacting Us:
Call, fax, write, email. We'd love to consult with you about your
project.
Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved. Mill Valley, CA 94941 415.377.2255
colleen@interbiznet.com
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Materials written
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© TwoColorHat.
All Rights Reserved.
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