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That makes Monster's
recent moves into local hourly markets all the more insightful. The
opportunities are significant and have been, to date, widely overlooked.
Although Adecco, Manpower and the newspapers are the incumbents in these
sectors, the imminent impact of severe low-wage labor shortages creates
opportunities that seem to be beyond their imaginations. Once things begin in earnest (perhaps this
Christmas in some places), employers are going to start to rethink some
fundamentals. The difficulties associated with finding and maintaining employment
in the $30K and under segment include massive amounts of energy invested in
duplicate drug tests, applications, reference checking and so on. One of the
many ways to increase the availability of workers is to reduce the amount of
time it takes to move between and find jobs. Take a look at Hire
Right. By focusing on the centralization of services for background
checking and other related services, the company has come from out of left
field to key positions on the teams of Recruitsoft, Oracle, Peoplesoft and
others. Their narrowband reach into the hourly universe makes them likely to be
a delightful first winner in the labor shortage game. What Monster really seems to get in the JobMatch
gambit is that local markets require local sales people and services. Our brief
talks with the folks at HireRight indicated the same understanding. Although the
business can be facilitated through nationally centralized data collection and
marketing, the essence of local markets is their local-ness. We can readily imagine the outsourcing of the
recruiting function to centralized neighborhood processing centers that operate
as credentials and background certifiers, providing a job application passport
of sorts. Of course, most hiring decisions are made in a face to face setting
and we don't see that changing. However, the onerous administrative processes
required to verify a potential employees claims and history are better handled
by a single entity. For years, we've been telling the newspapers
that this is their "Alamo", the strong spot in their portfolios. All
it would take for them to figure out the game is a series of working partnerships
with local Personnel agencies that lead to the reliable production of certified
candidates. For other player's like Monster, it's simply low hanging fruit.
TIRED OF THE "RESUME CRUSH" FROM ONLINE JOB POSTINGS? Try TrueCareers. Nearly 90% of our users have college degrees, and average 8 years of experience. Our candidates come virtually pre-screened, making your job easier, and getting you faster results! Click here for a FREE WHITE PAPER on "how to beat 'resume crush' when using online job boards." Or call a TrueCareers rep at 1-800-441-4046 today.
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