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It is better
to not be on
the web than
to be on and
not know why
John Sumser
Reality
is more
complex
than
it seems.
John Gall
It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser
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Elements of Recruiting
(March 7, 2002)
Given the explosion in Recruitment related services, little attention has been paid to the specifics of Recruiting Strategy. In a world driven by infinite novelty, it's difficult to keep the nose to the grindstone. However, Strategy is emerging as a key consideration.
Another word for strategy is "cost effective planning". With the extraordinary number of opportunities to spend and rapidly growing budgets, most recruiting shops need a plan on which they base their success. If a company's approach is jettisoned each time a new vendor emerges, the real Recruiting endeavor never gains traction. A number of firms, including our own interbiznet Consulting, have emerged to carry some of the weight.
The key elements of a Recruiting Strategy include:
- A clear picture of current and future staffing requirements (five years is a good horizon line)
- An assessment of the skills, demographics and workload requirements of current employees
- A solid definition of regional expansion plans
- Training Requirements for Recruiting competency
- Established communications patterns for hiring decision making
- Clear criteria for hiring decision making
- A clear understanding of regulatory requirements
- A relationship with a team of creative copy writers
- A detailed understanding of current and future marketplace trends
- A process for identifying demographic targets
- A conceptual map of the communications vehicles available for reaching demographic targets
- A compelling story about the reasons this particular workplace is attractive
- A job communications budget
- A plan to measure the effectiveness of dollars spent on Recruiting
- A database in which to collect data about potential employees
- The ability to match job requirements against potential employees
- A clear understanding of the supply-demand dynamics in the regions that will be recruited
- Hiring Timeline objectives and a system to measure performance
- A formal "vetting" process for new vendors
In other words, the development of a coherent Recruiting Strategy involves coming to a series of conclusions about sources and objectives. By leaps an bounds, technology and its implementation runs a distant second to questions that concern recruiting volume.
- John Sumser © TwoColorHat. All Rights Reserved.
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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved. Mill Valley, CA 94941 415.377.2255
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