IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card

Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Tell us at

Our Rate Card



Trends Reports



It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


Click On Our Sponsors The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Click OK to subscribe to our free print and email Newsletters

  • 2002 Electronic Recruiting Index. Order Today!
  • 2002 ERI ATS Buyers' Survey Executive Summary (requires Acrobat),
  • Read the interbiznet Bugler or sign-up now and have it delivered to your mailbox.
  • Interested in Advertising? Contact Us

    Cost of e-recruiting

    March 6, 2002 (From the Archives) - What is the cost of an e-Recruiting Program for an HR Department?

    More than you could ever imagine.

    eRecruiting is not really a replacement for existing methods, any more than Total Quality was a replacement for existing inspection methods in the 1980s. Yes, the ends are the same. But, eRecruiting is fundamentally different. Like using a hammer on a job that requires a screwdriver, results can be obtained when eRecruiting Systems are used as replacements for existing processes. In fact, that's how most companies have approached the issue to date.

    In the early days of the industry, the pricing for a single job advertisement was set, based not on value but for competitive reasons, at about $100. In those early days, it was a tremendous bargain. The ratio of job hunters to recruiters on line was approximately 10,000 to one. Of course those pioneers received incredible value. The price had nothing to do with the value.

    Today, a single job ad on a single service is a singular waste of that same $100. A simplistic conversion of existing Recruitment advertising from Print to online will result in observable cost savings. But, the results available from either traditional print advertising or online services have declined seriously over the past decade. The actual cost of obtaining the same results as last year have risen significantly. The core reason for the emergence of the Job Advertising Distribution Companies (JADs) is that they are able to provide the research, intelligence and reach needed to recapture the results available in years gone by.

    Ads alone do not make a comprehensive eRecruiting play.

    The real cost of implementing a modern recruiting methodology in a given company is precisely the cost of changing the process from reactive to proactive. Needs anticipation, the central feature of a well planned recruiting endeavor, involves outreach and data collection within the organization and in the business development process. Simply staffing the participation in these activities, let alone building a system that reconciles the various needs and the likelihood that they are realistic is an enormous challenge. The tracking systems, sourcing inventories and communications systems required to implement a proactive approach are to put it mildly, significant.

    Additional costs include the loss of key HR personnel who insist that the new way is impossible. Training programs, processes and procedures have to be developed describing the new approach. As an analogy, the cost of introducing eRecruiting in a comprehensive way is the same as the cost of renovating an historic building. Often, it's twice the value of the existing structure. (Cynics will giggle and say that 2 times nothing is nothing.)

    - John Sumser © TwoColorHat. All Rights Reserved.


    FREE Web Seminar - Sign up today!
    Tuesday, March 19, 2002

    Today's Workforce Realities:
    Towers Perrin Study Uncovers Talent Management Challenges

    You'll learn:

  • How employee behavior impacts productivity
  • What characteristics high-performance companies share
  • Why business success has become increasingly "people dependent"

    Presented by BrassRing
    Leading provider of enterprise-level systems that help Global 1000 companies build relationships with candidates and employees.

    Click here to register:
    BrassRing Web Seminar

    Contacting Us:
    Call, fax, write, email. We'd love to consult with you about your project.

    Copyright © 2013 interbiznet. All rights reserved.
    Materials written by John Sumser © TwoColorHat. All Rights Reserved.
    Mill Valley, CA 94941
    Send comments to colleen@interbiznet.com

  • Electronic Recruiting News


  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub (New)
         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)
         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • Integrated Employment
          Branding Presentation
  • 2003 Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics


    Recent Articles:

  • Bobos
  • Bill Warren
  • Confirmation
  • Vu Jade
  • Obvious Opportunity
  • One Last Bash
  • IT Jobs
  • Internet Usage
  • College Recruiting
  • Enron
  • Investment Risk
  • Ramer
  • OPM
  • Human Capital
  • 5 Clock Tower Place
  • 2002 ERI
  • 2002 ERI
  • 350 UK Boards
  • Under The Microscope
  • 5 Year Plans

         ERN Archives

    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.