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    The Monster Ad

    February 01, 2002) - "Great Americans Deserve Great Jobs". That's the last sentiment in Monster's Superbowl ad. Opening with a blur of winter sports images, the narrator asks, "What's left after....(a range of Olympic accomplishment)? A skinny guy who needs a job." 

    It's simple, effective and a great use of 30 expensive seconds to tie Monster to the currently dominant themes in our culture.

    - John Sumser

    ****************************************************************

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