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30% of the workforce spends its time in the
never-never land of 'almost making ends meet most of the time' that constitutes
life at the bottom of the pile. Why hadn't I asked all these questions about
wages and hours before? For that matter, why hadn't I bargained with Roberta
when she called to tell me that I had passed the drug test -- told her $7 and
hour would be fine, as long as the benefits included a free lakeside condo
with hot tub? At least part of the answer, I figured out weeks later, lies in
the employers deft handling of the hiring process. First you are an applicant
and then suddenly, you are an orientee. You're handed the application form
and, a few days later, you're being warned against nose rings and stealing.
There's no intermediate point in the process in which you confront the
potential employer as a free agent, entitled to cut her own deal. The
intercalation of the drug test between application and hiring tilts the
playing field even further, establishing that you, and not the employer, are
the one who has something to prove. Even in the tightest labor market - and it
doesn't get any tighter than Minneapolis, where I probably would have been
welcome to apply at any commercial establishment I entered -- the person who
has precious labor to sell can be made to feel one down, way down like a
supplicant with her hand stretched out. The premise of the book stretches thin from time
to time as Ms. Ehrenlich's upper middle class tastes and sensibilities cloud the
reporting of her adventure. It's the details of others' experiences that make
this such an interesting read: a worker saving up to buy a $7 polo shirt off the
clearance rack at Wal-Mart so that her (yes) Wal-Mart uniform will be complete,
drug testing details and avoidance, choosing between a furnished trailer and a
basement apartment, the meaning of a $50 medical expense in the 90 day waiting
period for health insurance, the financial rat race, the difference $1,000 in
cash makes. This is a world that the Internet is not going to
reach anytime soon. When $20/month in access fees is the same as a half day's
take home pay and a $700 computer is nearly a month's, job hopping, personal
development through eLearning and automated job agents are simply not going to
make the difference. Tragically, this pool of labor is, in some ways, harder
working and more industrious than the other 70% of us. That is unfortunate for a
couple of reasons. When the labor shortage hits in earnest this
year, it will be a sustained pressure that demands several things from
employers. A rearrangement of the employment contract (foreshadowed by the
success of Salary.com's Personal Salary Report) is in the immediate, near term
future. Once that upper middle class question has begun to sort itself out, we
will have to concentrate our energies on harvesting talent from the ranks of the
working poor. Given the environment described in Nickel
and Dimed, that will not be an easy chore. The process of survival. at
minimum wage, is exhausting and all consuming. You can nearly imagine a 'minimum
wage detox program' that, somehow, selects potential contributors and gives
them, first and foremost, the breathing room required to consider other
alternatives. With tightened borders and escalating retirements
(as we close the chapter on this recession), the demands for growth will have to
be met from within our borders. Interestingly, the newspaper industry is in the
most logical place to make a difference. What's left of the classified
advertising business are the endless ads (whether or not there are jobs) for
retail, restaurant and other low level service industry positions. Although the
concept of accountability between an employer and an applicant is stretched to
its absolute thinnest in this demographic, there is room for change. This is one
of those places where a newspaper gets to ask itself who its customers really
are and what its role in the local economy actually is. We assume, cynically,
that the newspapers will continue to focus on the upmarket opportunities (after
all, writers, publishers, editors and owners have almost nothing in common with
their minimum wage audiences.) That should cause the final dislocation of the
classified business as newspapers fight job boards over the ownership of the
audience now owned by job boards at the expense of the audience sought by the
newspapers' advertisiers. For the rest of us who are breathing a sigh of
relief that 2001 is behind us, Nickel
and Dimed is a sobering reminder that our good fortune just might come at
someone else's expense. Please read it.
- John
Sumser
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