A Hero Retires
(December 18, 2001) Bernie
Hodes, the remarkable founder of the Hodes Advertising Agency and 30 year
veteran of our industry, recently announced his retirement. From a two person
operation in 1972, Bernie patiently built his business into something that
couldn't have been imagined when he began. If you think that the recruitment
arena is a low-status operation today, imagine what it was like thirty years
ago. Along the way, Bernie rearranged the traditional relationship between
newspapers and their customers, funded one of the original online powerhouses (CareerMosiac),
built a New York style empire and paved the road for the innovations that are
today's marketplace.
Somehow, Bernie perfected the trick of
attracting bright, articulate, creative players to a backwater on Madison
Avenue. Traditionally, the best and brightest go to the big non-Recruiting
houses. In spite of the status question, Bernie managed to build a national
enterprise that made its money handling the needs of customers the newspapers
didn't really want. With volume and control of the float, The Hodes Agency
became the largest and most innovative player in the game.
In the early days of interbiznet, Mr. Hodes was
often our sponsor, turning up with a needed order just as we thought we'd seen
the end of the business. Over the years, the company bought our annual reports,
sponsored our various seminar series and advertised. It was a gentle act of
encouragement and an occasional act of outright unmerited kindness. We can only
assume that he seeded other things around the industry. We'll always be grateful
for the support.
So, from the bottom of our hearts, here at
interbiznet, "Thanks, Bernie. Enjoy your time with family. Take some time
to reap the benefits you've generated."
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