IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card

Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Click On Our Sponsors The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Click OK to subscribe to our free email Newsletters

  • (New Offer) Prepublication Offer for the 2002 Electronic Recruiting Index. Order Today!
  • interbiznet Report: Choosing A Job Distribution Partner, Order today.
  • 2002 ERI ATS Buyers' Survey Executive Summary (requires Acrobat),
  • Read the interbiznet Bugler or sign-up now and have it delivered to your mailbox.
  • Interested in Advertising? Contact Us

    What's Missing?

    (December 17, 2001) Advertising is a tough word. For some reason, it conjures up an extraordinary array of emotional baggage in our industry. Really, one look at the incredibly low quality of the ads we produce would make an outside observer take pause. "Maybe," we think she'd say. "they don't like to talk about advertising because they are not very good at it."

    In an earlier time, classified advertising was referred to as the "tombstone" business. This was a reference to the fact that newspaper employment ads look more like the writing on a tombstone than anything else. To this day, the advertising industry looks down its nose at Recruitment Ad Agencies. Although there are marvelous exceptions, our industry does not attract the best and brightest advertising talent. The perspective, we believe, is that there is little in the way of room for creativity or innovation in our dreary little universe. The funny thing is that as insiders, we all can see the room for fun, improvement, quality work and profit.

    There is a real problem caused by not wanting to think about advertising in a disciplined way. On "the other side", advertising is undergoing a profound shift. Increasingly, companies are understanding that "customers are people". In order to build a long term relationship with those people, they are inventing incredible new technologies and concepts. Over on this side of the advertising business, we seem to want to reinvent those tools rather than absorbing them as fast as the other guys will pay to develop them.

    We profoundly believe that the future holds an incredible place for an advertising agency that operates differently. (If you can think of a better word than advertising to describe what we're talking about, send us a note.) By combining employment branding, recruitment training, assessment, communications technology and the willingness to help customers constantly improve their results, we believe that really powerful businesses will be built in the industry.

    One of the chapters of the 2001 Electronic Recruiting Index described, in detail, the component pieces and business models of such an organization. As we've been saying, we're extremely proud of our research and urge you to download a copy of the Executive Summary It's also time to Order your copy of the 2002 Electronic Recruiting Index today.

    - John Sumser © TwoColorHat. All Rights Reserved.

    Talent is what matters most.
    Hire the best with Authoria Recruiting.

    Authoria Recruiting 2007 is a next-generation recruiting solution that helps you:

    • Understand exactly what talent your managers need.
    • Find the best sources.
    • Target and attract the highest quality candidates.
    • Hire top talent and track their success.
    The most widely-used enterprise recruiting solution on the market, Authoria Recruiting helps our customers manage private talent pools totaling over 11 million candidates.

    Find a smarter way to hire. Download our complimentary white paper
    - Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?

    Click On Our Sponsors

    Click On Our Sponsors
    Contacting Us:
    Call, fax, write, email. We'd love to consult with you about your project.

    Copyright © 2012 interbiznet. All Rights Reserved.
    Mill Valley, CA 94941

    Industry Analysis
  • Electronic Recruiting News


  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • interbiznet Trends

         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)
         - 2003 HCI
         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • Integrated Employment
          Branding Presentation
  • 2003 Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics

  • Yahoo II
  • Monetize The Candidate
  • Gen4
  • Wowie:PSFT Gets Merritt
  • ATS Market Shares
  • Buyers Survey
  • 2001 Key Events 2
  • 2001 Key Events 1
  • 2002 ERI
  • How To Do It
  • Elements of Recruiting
  • Evolution of Advertising
  • Cost of e-recruiting
  • High Performers
  • Sales & Marketing
  • What is e-recruiting?
  • Market Segmentation
  • Recruiting & Advertising
  • What is Recruiting?
  • Market Potential


    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.