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2002 ERI ATS Buyers' Survey Executive Summary (requires Acrobat),
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Buyers Survey:ATS Market Shares
(December 07, 2001) You
might remember that we conducted an ATS Marketplace Buyers Survey with the help
of Hire.com in October and November (as a part of our research for the 2002 Electronic Recruiting
Index). The preliminary data is being digested with some interesting
results. The full report will be a chapter in the 2002 Electronic Recruiting
Index. Executive summaries are being shipped to all survey participants at
the end of this week.
The survey focused on the Fortune 2000 and
covered a range of topics including:
- Source Of Current ATS Capabilities
- Satisfaction With Current Services
- Purchasing Plans
- Under Investigation
- Planned For This Year
- Vendors Under Consideration
- Internet Recruiting Strategy
- Awareness of Talent Supply Management
We were able to develop current and future market
share forecasts using the data. Today, on a national level, market shares look
If you add these numbers, you'll find that they
fall significantly short of 100%. That is because, in a clear indication of the
marketing failure of the Applicant Tracking Systems companies, over 15% of our
respondents couldn't remember the name of the company that provided their ATS!
In addition, the degree to which these shares are
in flux can not be overstated. The data leads us to expect a radical
decline in the year ahead for Restrac-Webhire, Resumix, Skillset, HotJobs,
Alexus, Tracker and Utilipro. Profound Share growth will be experienced by Brass
Ring, Hire.com, Recruitsof and Peoplesoft.
The detailed data shows wide variations in market
penetration based on region and customer size.
The final report will ship on January 15th as a
component of the 2002 Electronic Recruiting
Index. It will be useful for
- HR Departments as a Benchmarking Tool For
Budgets and Initiatives
- For Market Planners as a way to focus sales
- For Investors as a way of gauging the reality
of revenue forecasts
- For Vendor Executives as a means to manage
their marketing and sales activities.
- John Sumser © TwoColorHat. All Rights Reserved.Call, fax, write, email. We'd love to consult with you about your
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