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Buyers Survey

(December 06, 2001) You might remember that we conducted an ATS Marketplace Buyers Survey with the help of Hire.com in October and November (as a part of our research for the 2002 Electronic Recruiting Index). The preliminary data is being digested with some interesting results. The full report will be a chapter in the 2002 Electronic Recruiting Index. Executive summaries are being shipped to all survey participants at the end of this week.

The survey focused on the Fortune 2000 and covered a range of topics including:

Source Of Current ATS Capabilities
Satisfaction With Current Services
Purchasing Plans
Under Investigation
Planned For This Year
Budget
Vendors Under Consideration
Internet Recruiting Strategy
Awareness of Talent Supply Management Techniques

Several interesting facts are emerging in our analysis:

At 24.5% of all installations, the most popular source of ATS capability is the in-house IT team.
37% of all Fortune 2000 Companies do not have an electronic ATS.
In other words, slightly over 50% of Fortune 2000 companies have not purchased an ATS for reasons of cost or functionality.
Companies buy new ATS capabilities every four years on average
Although Webhire and Resumix have large residual market shares, customers almost never include them in plans for a new system.
The leading vendors under consideration for new purchases are Recruitsoft, BrassRing and Hire.com who appear to be headed for a three way tie for new account development in 2002.
72% of Fortune 2000 companies have an online Recruiting strategy. About half of that total is a decision to use one or two online job board vendors.
That means that 22% of companies use the internet for recruiting but don't use an ATS, an incredible foot in the door for Monster's Momentum or Sonic Recruit.
Peoplesoft's aggressive entry tends to mean intense development of current clients at the expense of Webhire and Resumix.
About 65% of the companies investigating a purchase actually intend to buy during the next year.
The ratios vary wildly by company size and location.

The final report will ship on January 15th as a component of the 2002 Electronic Recruiting Index. It will be useful for

HR Departments as a Benchmarking Tool For Budgets and Initiatives
For Market Planners as a way to focus sales endeavors
For Investors as a way of gauging the reality of revenue forecasts
For Vendor Executives as a means to manage their marketing and sales activities.

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