The same thing is true with technology. 

Although we don't believe that it has universal applicability, we're fascinated by the possibility of WAP enabled cell phones as recruiting tools in certain highly transient markets. WAP, you probably know, is the cell standard in much of Europe. As we understand it, WAP creates a much cleaner cross platform multimedia interface for phones than the American standard. Data flow from the web to phones and vice-versa is cleaner in Europe. And, it's an accepted current standard.

Here are just a sample of the Non-American companies who are miles ahead of American technology because of this simple difference in infrastructure. Although net based HR and Human Capital Management techniques are generally years behind the US, the fact that crummy phones forced a faster adoption of a better cellular standard is an obvious place in which non-American tactics are miles ahead of American methods.

• Go4Biz (Canada)
• CareerBox (England...Job Board In A Box)
• AllJobz (Ireland)
• JobPilot (England...used to be Jobs and Adverts)

For the management of an on-demand contingent workforce (nursing comes quickly to mind as does the traveling student marketplace), nothing could be more sensible than the rapid communication of job openings through phones. That particular niche is mobile, transient and moves faster than internet speeds currently allow. Job requirements change faster, are shorter and are more critical individually than the standard recruiting problem involving the filling of a position in a department by a professional. Fast and very personalized technology makes all of the sense in the world in those niches. The investment would be wasted in Executive Search, for example.

With each passing day, we're more fascinated by the differences of doing business in a specific niche. One way of thinking about the "customization" charges being levied on enterprise customers for the installation of Peoplesoft, Brass Ring or Recruitsoft is that they result from the design of a technology that is not niche-specific enough. When it comes to meeting the needs of Job Hunters in those specific niches, the costs really start to add up.

It's fair to say that Monster's offering in the executive search space (what was it again, MyBossThe Monster.com or IWannaBeAMonsterBoss.com) is a failure. The brand and messaging simply don't make sense in the space. Regionalization (the tailoring of software to a specific national niche) is a discipline that is slow to evolve in our world. It's kind of funny really and shows how few recruiters work for vendors.

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