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The campaign was broad ranging featuring radio, print and workplace delivery. In all, over $1 Billion dollars was invested in the campaign. In the 1940s, a billion dollars was a whole lot of money. $500/worker would be something like $15,000 in today's economy.
2 Million Additional workers in the 1940s is the equivalent of adding 5 Million to today's workforce. Obviously, all of the new workers were relatively untrained and entering the workplace with a combination of skills shortage and dramatic social pressures. A hallmark of the movement of women into greater roles of responsibility, the project shattered social structures and stereotypes. The "Rosie" campaign added 4% more new people to the workforce by its conclusion. Those people went into hard to fill positions with technical requirements
It's worth taking a moment to review the various resources we've provided below. Recruitment Advertising can be inspirational, compelling, memorable and influential. 70 years later, Rosie resonates. It's an interesting benchmark to strive towards.
Today, we face a workforce crisis that dwarfs the problem that Rosie solved. Over the next five years, the combination of attrition from aging and economic growth (not to mention the strains of new government support) will create a shortage of somewhere between 15 and 25 Million workers (10% to 16%). In Rosie's day, we had a critical resource "sitting on the bench". This crisis will require other means and a different kind of social change.
All the day long,
She's making history,
Keeps a sharp lookout for sabotage,
Rosie's got a boyfriend, Charlie.
When they gave her a production "E,"
Redd Evans and John Jacob Loeb,
Rosie The Riveter Books:
Rosie The Riveter Websites
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