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It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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Workforce Systems 101

(October 22, 2001) The management of Human Capital has seven sequential elements:

Outreach (Brand Relationship Development)

Building and Seeding Talent Pools
College Outreach
Community Relations / Economic Development
Recruitment Branding

Sourcing (Brand Articulation)

Harvesting Talent Pools
Explicit College Recruiting
Harvesting Communities
Recruitment Advertising
Referrals

Recruiting (Qualify and Sell)

Screening
Checking
Interviewing
Recruitment Workflow

Hiring (Close and Keep Closed)

Negotiation
Logistics
Orientation

Initial Assignment (Brand Experience)

Workgroup Roles / Introductions
Cultural Adaptation
Initial Performance Indicators
Training / Development / Role Specific Assessment
Organizational Integration

Redeployment (Brand Reinforcement)

Workgroup Roles / Introductions
Cultural Adaptation
Initial Performance Indicators
Training / Development / Role Specific Assessment

Recycling / Disposition (Brand Redefinition)

Termination, Voluntary
Termination, Involuntary
Layoff - Outplacement
Retirement

Each element should be addressed by the organization's Recruitment Strategy. Each element is rightly understood as another phase in the Recruiting process with necessary elements of advertising, marketing, assessment, development, performance management and investment.

Over the next several weeks, we'll look closely at each of the elements and the companies who are setting new quality standards as the address some or all of the elements.

- John Sumser

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