To date, the company has tied down all of the major nichey publications in Europe as a prelude to their launch in the domestic market. Round 1 of their entry will be a detailed arrangement with Reuters that gives them real time access to over 1,000,000 working traders. As mentioned, the niche, coupled with industry reach, is at the heart of their strategy.

The investment world is a high dollar environment with about three million employees, all at relatively high salary. It's the perfect place in which to work the bugs out of a model that can then be migrated to downstream markets. It's surprising that this niche, which could have been owned by someone like 6FigureJobs.com is so open, even today.

Back in the days of dot com fever, there was a huge emphasis on players with a "first mover advantage". Fincareers brings to mind the fact that it's way less expensive to learn from others' mistakes before you make your move. Their impending American launch is a reaffirmation of our assertions of market vibrancy.

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