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The Road
(October 12, 2001) On a business level, things are quiet. Although this is a moment of extraordinary opportunity, most companies don't mix disaster planning and strategy. We took the opportunity presented by the lull to drive from San Francisco to Austin, Texas to visit our friends at Hire.com.
Along the way (4,100 miles round trip), we were stopped 8 times for identity and citizenship checks. The borders are getting tight and the people patrolling them are, understandably, a little short of a sense of humor. The roads were still quite empty, the truck stops (good for email) were underpopulated.
We were fortunate to be able to drive a recent model convertible roadster (other long drives have featured less reliable transportation). 70 hours of wind in the hair left us sunburned and wind bleached. There was barely enough time for meals and the conversations at Hire.com in an eight day trip. (We are really dependent on air travel, aren't we?)
It was a visit to a world that had never heard of Electronic Recruiting.
But, there's nothing like a road trip to bring things into clear perspective.
Between Nevada, Arizona, New Mexico and Northwest Texas, there is little in the way of recruiting opportunity or demand. The vast stretches of mountain and desert are occupied by little towns and service oases. Growth and change operate at a slower pace. The workforce is mostly Mexican. The menus reflect this fact.
To say that there remains an enormous space in the United States for growth and expansion is to severely understate the thousands of miles of open potential we saw. While the population remains clustered around the central cities on the coasts, the Southwest is full of pioneers eking out an existence. Today's covered wagons (trailer homes) cluster in small groupings around a spot of commerce or a bit of shade. The friendly workers move in an economy that is completely different from the urban landscape.
We ran into people who said "Is that little thing really a phone?". We weren't sure. The damn thing didn't work all that well out there.
In the Southwest, there are entire Mexican villages posing as regular exits on the interstate. We were surprised, occasionally, to find ourselves surrounded by a sea of Spanish speaking residents, the only Anglo in the bunch. Our stereotypes of relatively uniform diversity across the country suffered serious damage.
Interestingly, the fringe cities and towns (Reno, El Paso, Tucson, Laughlin) have job boards. By far, the most successful seem to be those offered by the regionalhelpwanted.com folks. The newspapers rarely had online classifieds of any sort. The businesses were too small and fragile to support complex applicant tracking systems or national advertising. It's a different market.
The ultimate result of border tightening will have to be expansion into the frontiers of our country. Already, we're mining the Appalachians for labor. Centers of commerce are expanding in ravaged cities like Memphis. On a wartime footing, the Southwest, an impoverished and empty resource will become a critical piece of growth strategy. We doubt that very many people have looked into this difficult question.
- John Sumser © TwoColorHat. All Rights Reserved.
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© 2013 interbiznet.
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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.
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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.
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