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It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall


It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser





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iCIMS The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations


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Reading List
(September 26, 2001) If we only held an exclusive franchise on understanding this industry, we'd be kazillionaires. Truth is that there are a number of other credible sources of industry information. Here are a couple of our current favorites:
  • The team at R.W. Baird & Co. (an investment bank) produces a monthly map of the Human Capital Space and an occasional industry report. Since the demise of Perry Boyle's famous Labor Daze, this is the best investment oriented look at the business. In particular, take a look at their map of the critical companies in the industry. We're pretty sure that you can get on their monthly mailing list by sending a note to hcm@rwbaird.com and asking. Tell 'em we sent you.
  • A reader told us that The Whole of the Moon was the only other newsletter that he waited for. For a dose of irreverent British Humor on the subject of Recruitment and Recruitment advertising, you might take a look. We occasionally argue that a controversial personality is exactly the right thing for the market-facing front end of a business in our industry. Here's proof.

- John Sumser

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