Then we remembered. Sallie Mae was the woman who sent our college room mates all of those letters requesting payment on their student loans.

We were close:

For more than a quarter-century, Sallie Mae has been helping students achieve their dreams of higher education by providing funds for educational loans, primarily federally guaranteed student loans originated under the Federal Family Education Loan Program (FFELP). The company currently owns or manages student loans for more than five million borrowers and is the nation's leading provider of education loans.

Sallie Mae plays an integral role in educating parents, students and educators about the financial aid process. Through its specialized subsidiaries and divisions, Sallie Mae also provides an array of consumer credit loans, including those for life-long learning and K-12 education, and business and technical outsourcing services for colleges and universities nationwide.

Frankly, Sallie Mae is the last company we'd have ever bet on as a player in the job board market. While we've always made the theoretical case that the market is in a transition and headed for ownership by banks instead of newspapers, we never anticipated a full bore offering from what could have been one of the stodgiest players on the sidelines.

That shows you that we can all be blinded by our assumptions.

TrueCareers is a Sallie Mae company designed to help its borrowers and other college-educated candidates find higher-paying or more satisfying jobs.

This service is a natural extension of Sallie Mae's commitment to education. By strengthening our long-term relationship with both past and present borrowers, we assist driven, career-minded individuals in managing and developing their careers.

This new online service is free and confidential for candidates, and focuses on finding good jobs for highly educated, ambitious and talented job seekers. Hiring companies will have access to some of the most desirable candidates on the market, all in one place. And because TrueCareers focuses on the quality of each candidate as opposed to quantity, companies will enjoy better and more manageable search results.

TrueCareers offers this unique service to companies at a very low, competitive price.

TrueCareers is a growing, integrated career community, where educated, ambitious, and talented job candidates can find good jobs with reliable, respected companies.

It's brilliant and poses a supplemental business model to the existing plays. We'd bet that True Careers is an opening gambit in the next wave of offerings. They'll be 40% of Monster's size, with a higher quality database in their first year of business.

- John Sumser © TwoColorHat. All Rights Reserved.

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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

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