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PeopleClick
(August 08, 2001) Like a science fiction movie about a future of clones, the 'widgets' flow through the assembly process looking for an opportunity to be more completely interchangeable. The conveyor belt takes them through the factory where they are simultaneously folded, spindled and mutilated. Robotic arms sway through the process looking for an opportunity to inject just the right strands of DNA. Non-conforming widgets are jettisoned into the reject pile while nice shiny new clones are inserted in the back end of the system.
A segment from this summer's remake of Aldous Huxley's Brave New World? The results of registration requirements at failing web sites? A scene from a nightmare involving a professorial creep and a two headed six hundred pound she devil? The reason that Human Capital has a bad name? A symptom of too much coffee and too little sleep? A high school student's view of life in a large company? A vision of the trade show floor at next year's SHRM?
None of the above.
If you haven't seen the exotic, overdrawn, confusing and time wasting website from PeopleClick, take fifteen or twenty minutes to view their 'masterpiece' (the design of the website makes it impossible to take less time). Like all projects by technical companies that don't understand the web, the site takes your time and intentionally treats it as if all you care about is an opportunity to decipher the results of their cleverness. There's a clear reason, embedded in the culture, that PeopleClick consistently scores so low in customer satisfaction. Business failure is not a simple matter of too much cost, too little sales. The real killer is growth that happens too fast without supporting infrastructure. Recently, Peopleclick opened a number of offices to support their rapidly expanding account volume. Untested at scale and growing far too quickly, we believe, without hesitation, that the company will fail as the result of continuing to sell aggressively without the inherent capacity to deliver on their promises. A company that is willing to demonstrate its complete ignorance of the market with a website like Peopleclick's is capable of anything.The major business failures in the Applicant Tracking Systems industry have had to do with usability problems, selling beyond capacity or ineffective sales processes. The old players are shrinking their expectations into manageable businesses while the market shudders from the consequences of breathy promises from newcomers. Stories of one month delivery cycles that end up taking a year are circulating about players as diverse as Personic and BrassRing.
Be smart in your acquisition process. Ask to see financial data. Don't buy stories of backing by big names. Ask for workforce charts that show the costs of your installation, the queue of other customers and the number of people assigned to do the implementation. Demand penalty clauses for delinquent installations. Have the contracts written so that delays objectively reduce your costs by the real impact on your organization. Demand specified turnaround times on problem resolution with cash penalties for failure. - John Sumser © TwoColorHat. All Rights Reserved.Visit Our Sponsors Below
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Materials written
by John Sumser
© TwoColorHat.
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Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.