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I-Resign

(August 07, 2001) Everyone in our office is praying that i-resign, the British breakthrough job board, will be clever enough to send us extra large versions of their impending tee shirts. A full featured localization of the "Take This Job and Shove It" meme from the American 1980s, i-resign takes the job-quitting movement to new highs. Complete with detailed "quit kits", tips on resignation etiquette and sample resignation letters, i-resign is a one stop shop for converting passive job seekers into very active ones.

Other fantastic Features Include:

The Quit Countdown
Submitting your resignation letter is only the first step in quitting successfully. I-resign.com can remind you of all the loose ends you need to tie up before you go like sorting out your pension, calculating your commission and cleaning out the hard drive on your computer. All you need to do is resign, then sign up below. You'll receive up to a maximum of 20 emails on the weekdays leading up to your last day.

The Quit Clock:
One of these days you're going to quit. You might not know when ... but we do! The geniuses in I-resign.com's R&D department have devised a means of forecasting when that day is likely to come. Tell us about your job and we'll peer into the future using occult techniques that beggar belief (some chickens may be hurt in the process).

Career Therapy
As one of the UK's leading independent specialists in personal marketing, we can help you to maximise the potential of your most valuable asset - YOU. Impact's award-winning CV/Resume consultancy and preparation service and job application programmes will help you make the most positive and persuasive impression, and assist you in securing the job you want. So, if you are looking for help with any aspect of your personal marketing or career development, then welcome to Impact

The point, we think, is that the market has a huge variety of segments that are unlikely to be served by all quadrants. Even K-Mart has fierce competition from a number of vantage points. Many of our audience wouldn't look in a K-Mart for simple reasons of status. The same segmentation will come to roost in our marketplace. i-resign clearly targets a radically independent (and desirable) subset of the labor force with content that is directly and powerfully appealing. This is a clear example of how to do it.

- John Sumser © TwoColorHat. All Rights Reserved.

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