It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

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At a bare minimum, this is the best marketing material we've seen on the web in a long time. RedmondResearch has at least one other log on the fire. BigDogJobs is another sourcing tool deployed by the company. Somehow, in each of its incarnations, RedmondResearch is able to make sourcing sound compelling and important. While most of the industry goes on and on about data and volume, these folks seem to really get the importance and value of basic functions in the industry. At worst, they're a bunch of cheerleaders. More likely, the enthusiasm for the basics is delivered to their customers as a part of their value.

The combination of enthusiasm for the drudge, exotic naming, ties to interesting world views and multiple interesting market forays positions this little operation as an up and comer. If you're a CEO in this space, have your marketing people look at these sites and tell you why yours lacks the feeling of momentum.

On a separate note, the core idea behind Cache Mirror is exactly right on. Focused niche operations are going to be the dominant players in our industry. We have yet to see the case made more effectively.

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