The Electronic Recruiting News - Daily News For Recruiting Professionals

Job Ad Architecture V

(May 01, 2001) For the last time, the components of a job ad's content are:

The Job Title
The Opening Line (Hook)
The Opportunity Description
The Opportunity Requirements
The Company Description
The Closing Sell
The Contact Info

We took a detour through audience deconstruction to point out the importance of tailoring each job ad to the specific audience of candidates you are trying to reach. You really have to consider the exact type of candidate you are seeking:

Is the ideal candidate currently looking for work?
What is the lead time for hiring (really, not 'today')
What Makes the company and the opportunity exciting for that type of candidate?
What, exactly, is the opportunity. Talk to the hiring manager. Talk to some of the other employees in the department. The time invested up front will result in better placements. What are their interests? Is there anything they share in common?

A clear and exciting proposition directed squarely at the real target will result in fewer candidates and a better fit.

- John Sumser

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