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It is better
Reality
It's better to
Databases
(Over 60)
(Over 4000)
to not be on
the web than
to be on and
not know why
John Sumser
is more
complex
than
it seems.
John Gall
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser
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The Question
(April 25, 2001) If they are telling you that they can help you advertise or do branding, ask them the one important question:
Do they do it for themselves?
Can you really believe a service that sells advertising but doesn't use it?
- John Sumser
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Index (ERI)
- 2002 ERI
- 2001 ERI
- 2000 ERI
- 1999 ERI
- 1997 ERI
- 1996 ERI
- Report Pricing
Branding Presentation
- Recruiting Then/Now
Public Companies
in Electronic Recruiting
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