It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

Think about the historical executive search sector. What is a search firm really but a job board with a higher price point and deeper customer service? Placement agencies and recruitment advertising agencies are extremely difficult to distinguish from Job Boards and their derivatives. A look at business model or web activity can give some clue. But really, (remember last week's harangue of Spencer Stuart?), the difference is mostly in the minds of the people who work there and, hopefully their customers.

Look at the hybrid models, like Talent Fusion. Is it a job board on steroids, an outsourcing service or a PEO posing as a recruiting firm? Who can tell? The important thing about the emerging set of players is that they define success in customer terms, not technical ones.

Does the market have room for new technology? Certainly. But the over arching emphasis on the development of unique technology is a critical reason for the difficulties facing many of the players in the game. A competent job board can be acquired from an ASP for under $100K per year (allowing for some variable costs associated with success). That's far less than two full time technical people would cost.

Rather than focusing on customer service and market opportunity, we have far too many firms throwing money down the technology rat hole. It's a shame and leads to many of the data integration problems suffered by the users.

We wonder why the managers of the troubled companies aren't canning their technical teams as they move towards profitability. With a market opportunity this large, it seems like acquiring customers should be the only game in town.

- John Sumser © TwoColorHat. All Rights Reserved.

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© 2013 interbiznet.
All Rights Reserved.

Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

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