It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

• ItsYourJobNow
• Ihispano.com
• JobLatino
• HireDiversity
• EmploymentPros
• Gotajob
• PreferredJobs
• APerfectJob
• CareerHighway
• BigJobBoard
• BigJobs
• AskJobs
• 50 and Over Board
• Empcareer

FunJobs.com, where we started this little research adventure, is a subsidiary of Gordon's, the adventure magazine. With key relationships with the kinds of people who look for adventurous travel (and really, really want to work in exotic places), the operation needs little in the way of fancy technology to manage and (excuse the word) monetize the job seekers they encounter.

Like most job boards with success in their futures, these tiny operations care more about marginal income than they do about grandeur and IPOs. They are regional businesses at the intersection of geography, professional interest or market demographics. They can be profitable to the extent that they are free from technical development costs, dreams of glory and unabated greed. OPM would simply break them.

The question we face as an industry is how to celebrate these little operations without derailing their organic growth. If you really want to reach out to job seekers who aren't in the mad rush at the big brands, it requires ongoing surveillance and testing of these little outlets. They are multiplying faster now than ever before.

- John Sumser © TwoColorHat. All Rights Reserved.

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© 2013 interbiznet.
All Rights Reserved.

Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

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